Purdue Pharma advertise how to claim against them

As a result of ongoing lawsuits over its role in the opioid crisis, Purdue Pharma is filing for bankruptcy. As part of this process it has launched a $23.8m advertising campaign to inform people how they can claim against the company. It is standard practice to notify people who may have outstanding legal claims against a company about bankruptcy proceedings, but this rarely requires a national advertising campaign. It is estimated that the campaign will reach 95% of the US population and that people will see the advert an average of six times.

Source: https://apnews.com/12e28efd385b2e7c9c56aecc48e411d0