Philip Morris International Inc. accused of breaching Australian tobacco advertising laws

The Australian Council on Smoking and Health (ACOSH) has accused Philip Morris International Inc. (PMI) of breaching tobacco advertising restrictions in the online version of The Australian newspaper. PMI funded a series of ‘sponsored articles’ stating that current Australian legislation prevents smokers from accessing alternative nicotine delivery products to reduce the harms from smoking and to help smokers to quit. According to the Tobacco Advertising Prohibition Act, it is illegal to publish anything that promotes tobacco products. PMI claims the articles do not promote products, but are designed to raise awareness of government regulations.