IQOS tobacco product approved for US sales

Philip Morris’ heat-not-burn tobacco product, IQOS, has been approved by the Food and Drug Administration (FDA) for sale in the US. The FDA noted that its approval does not infer that IQOS are safe to use, but that the approval process had considered how new products might influence smoking cessation and youth use of nicotine and tobacco. The FDA process evaluated appropriate marketing regulation and considered population level public health concerns. Phillip Morris states that they hope IQOS will help reduce cigarette addiction.